Recruiting and Hiring Advice
1) Resilience: Is the candidate seek opportunity in
adversity? able to In
an increasingly complex business environment that throws all kinds of
challenges at companies, demonstrating resilience in the face of adversity and
turning it to one’s advantage is a competence that US firms must urgently
develop.
2) Frugality: Can the candidate do more with less?
Frugal consumers and cost-effective
competitors are rewriting the rules of engagement for companies -- pressing
them to develop goods and services that are affordable and eco-friendly.
To compete and win in
this resource-scarce environment, firms need imaginative employees who can
deliver more value using fewer resources.
3) Flexibility: Is the
candidate able to think and act flexibly in response to unpredictable outcomes?
To thrive in a
highly-unpredictable environment, companies need employees who are masters of
flexibility.
HR managers must check
the ability of new hires to challenge conventional thinking, who can think on
their feet.
4) Simplicity: Can the
candidate keep things simple without losing sight of complexity? Tired of complexity, consumers are pressing
companies to simplify their products and services to make them more accessible.
As a result, firms must
look to hire R&D engineers who can design “good enough” but user-friendly
products rather than over-engineered products that are too complex to use.
Similarly, they need to
hire marketing managers who are able to simplify their customer interactions to
deliver a superior user experience.
5) Empathy: Does
the candidate have the empathy to include marginal (and marginalized)
customers? The American middle
class has shrunk significantly, and lower income consumers in the US should not
be ignored.
Many companies try to
convince these marginalized consumers to see the value of their existing
products. But these customers have unique needs -- serving their needs requires
whole new products, different marketing strategies and new business models.
6) Passion: Can the candidate follow the heart rather than
just the mind? As Dan Pink argues
in A Whole New Mind, the left-brain’s linear, analytical,
computer-like thinking -- controlled by what we call our ‘‘mind’’-- is
insufficient to help us decipher, let alone navigate, our increasingly complex
and ambiguous world.
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